Tanishq, a leading Indian jewellery brand and a TATA product, today (May 4) announced the launch of its Festival of Exchange across the UAE.
The campaign, headlined by cricket icon Sachin Tendulkar, invites residents to renew their gold legacy with two of the most rewarding exchange offers ever offered in the region: a 0% deduction on the exchange of old gold above 9KT, and up to AED20 ($5.4) per gram extra off on exchanged old gold when purchasing diamonds. The offer is available across all Tanishq boutiques in Abu Dhabi, Dubai, and Sharjah.
Anchored by the campaign idea ‘What Endures, Shines’ it represents one of the boldest commercial moves by a jewellery retailer in the UAE, a clear signal of Tanishq’s confidence, scale, and intent to lead category transformation in the region, said its top official.
"Gold is deeply personal to every family in the UAE, it carries memory, milestones, and meaning. With the Festival of Exchange, we are taking a bold step to give that gold a new life on the most rewarding terms in the market today," remarked Aditya Kejriwal, Head of Marketing, Jewellery International Titan Company.
"Zero deduction on exchange above 9KT is a direct reflection of the Tanishq promise: complete transparency, certified purity, and absolute fairness at every step," he stated.
"Whether it is our zero per cent deduction policy, our certified karatmeter testing, or our lifetime exchange and buyback assurance, every Tanishq promise is designed to ensure that customers walk in with heirlooms and walk out with confidence," he added.
Reflecting on the campaign, Tendulkar said: "Gold is woven into the lives of every Indian family - gifted, cherished, and relied upon as it is passed on with love through generations. Tanishq’s Gold Exchange offers families a transparent and trustworthy way to renew this legacy."
"Each exchange turns yesterday’s jewellery into today’s contemporary designs, and also makes the purchase affordable," he added.
A major global brand, Tanishq currently has a presence of 430+ stores in India present and has 15+ stores across UAE, Qatar, Oman, Kuwait, Singapore and US.-TradeArabia News Service
