Chedi Hospitality partners with world No. 7 padel player Miguel Yanguas to enhance its modern luxury lifestyle brand.
The collaboration aligns with
Chedi’s A Voyage Unbound philosophy, emphasising wellbeing, human performance,
and cultural connection.
Yanguas, known for his focus,
balance, and dynamic playing style, embodies the brand’s refined elegance.
The partnership supports
Chedi’s strategy to engage experience-driven luxury travellers, integrate sport
and wellness into guest experiences, and strengthen its presence across the GCC
and Europe through curated activations and immersive programmes.
“Our growth is defined by the
meaningful connections that enrich our brand and deepen our presence in key
regions,” said Stephan Schupbach, President & Group CEO of Chedi
Hospitality. “Miguel Yanguas represents a new generation of athletic excellence
- dynamic, focused and culturally influential. His approach to performance
mirrors our commitment to purposeful living and contemporary wellbeing. Together,
we look forward to shaping experiences that speak to today’s traveller and
tomorrow’s lifestyle.”
“I’m genuinely excited about
this partnership with Chedi Hospitality. From the first conversation, it felt
natural—like working with people who understand the rhythm of my life on and
off the court. I’m grateful for the support, and I’m looking forward to growing
with a brand that values dedication, culture and the joy that comes with doing
what you love.” -TradeArabia News Service