Abu Dhabi attracted a record 26.6 million visitors in 2025, strengthening its cultural and tourism appeal. Hotel revenue rose 19.5% to AED 9.1 billion ($2.4 billion), MICE delegates reached 2.2 million, and event attendance hit 4.2 million.
UAE hospitality recorded a strong start to 2026, with hotel occupancy at around 85% and revenues surpassing AED 9.8 billion ($2.7 billion), marking a 17% year-on-year increase in January and February .