Warc Media Data

Global ad spend expected to grow 11.9% to $1.34 trillion this year
Media & Promotion

Global ad spend expected to grow 11.9% to $1.34 trillion this year

Thu, 08 Oct 2026

Global ad spend is forecast to grow 11.9% to $1.34 trillion in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.

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