ITB China 2026, one of the flagship events in China’s travel industry, grows by 20% in net exhibition space and brings together more than 900 travel organisations and 1,700 key buyers, generating over 46,000 pre-scheduled meetings.
Cruising is shifting toward curated, experience-driven travel shaped by luxury, expedition, personalisation, and sustainability, a transformation that will take centre stage at ITB China 2026 across both the exhibition floor and conference programme.
ITB China 2026 has announced ITB China as its Official Insurance Partner, appointing Zurich Insurance Group through its China operations, Zurich China.
Jin Jiang International has been named the Official Travel and Hospitality Group Partner for ITB China 2026, held from 26–28 May at the Shanghai World Expo Exhibition & Convention Centre.
