The Ajman Department of Tourism, Culture and Media (ADTCM) has strengthened its strategic presence in the European market by signing a cooperation agreement with Coral Travel, one of the leading tour operators in Germany, Austria, and Switzerland.
Oman has reinforced its position as one of the Middle East’s most compelling tourism destinations with a strong and strategic presence at ITB Berlin 2026, leveraging the world’s largest travel trade platform to deepen partnerships, showcase its diverse tourism offerings and consolidate Germany’s place as a key European source market.
Syria is restoring its tourism presence by participating in the 60th ITB Berlin International Tourism Trade Fair, one of the world’s largest industry events, with a pavilion featuring the Ministry of Tourism and national travel and aviation companies.
The global tourism industry is evolving with technology and market shifts. The ITB Travel & Tourism Report 2026/2027 projects a $2.14 trillion valuation with 5.3% growth. Saturated European and US markets are driving expansion into new regions, as noted by Phocuswright CEO Mitra Sorrells.
ITB Berlin 2026, celebrating its 60th anniversary, opened today as the world’s leading B2B travel trade show, bringing together nearly 6,000 exhibitors from over 160 countries.
The global travel industry convenes in Berlin as ITB Berlin 2026 opens March 3–5 at Berlin ExpoCenter City, celebrating its 60th anniversary under the theme “Discover the stories behind 60 years of legacy”.
Abu Dhabi-headquartered STORY Hospitality will attend ITB Berlin for the first time from March 3–5 2026, marking a strategic step in deepening its engagement with European travel and investment partners.
Tourism365, the tourism arm of the Adnec Group, will highlight its exceptional tourism services and bespoke travel solutions tailored for inbound travellers to Abu Dhabi and the UAE at ITB Berlin, the world’s leading tourism trade show.
Sharjah will join ITB Berlin 2026 from March 3–5 under the Sharjah Pavilion, with a delegation of 20 public and private sector entities, in collaboration with the Sharjah Commerce and Tourism Development Authority.
