In 2026, travellers prioritise purpose-driven trips, focusing on emotional motivations over destinations, according to Hilton's report. Gulf residents, particularly from the UAE and Saudi Arabia, value cultural immersion, with many learning local languages and seeking authentic experiences, emphasising genuine connections over traditional sightseeing.
The King Abdullah Financial District Development and Management Company (KAFD DMC), the manager of Riyadh’s premier business and lifestyle destination, has signed a Hotel Management Agreement (HMA) with Hilton to operate a 450-key hotel in the heart of the King Abdullah Financial District (KAFD).
The King Abdullah Financial District Development and Management Company (KAFD DMC), the manager of Riyadh’s premier business and lifestyle destination, has signed a Hotel Management Agreement (HMA) with Hilton to operate a 450-key hotel in the heart of the King Abdullah Financial District (KAFD).
Global hospitality major Hilton has entered into a deal to operate a 450-key hotel in the heart of the King Abdullah Financial District (KAFD) with key amenities including a lobby café, all-day dining and a poolside terrace. It will also connect to the upcoming monorail system, linking directly to the Riyadh Metro.
Hilton has surpassed the milestone of 100 hotels trading and in the pipeline in Saudi Arabia – representing a combined investment of $8 billion from hotel owners and investors into Hilton’s growing portfolio, and underscoring the company’s long-term commitment to supporting Vision 2030 by expanding its footprint and delivering world-class hospitality throughout the Kingdom.
Aleph Hospitality, an independent hospitality management company in Mena, has signed a management contract for the first Tapestry by Hilton branded hotel in Kenya with owner AVA Hotel.
Hilton has announced the signing of an agreement with The Zubair Corporation to open three hotels in Muscat under the Waldorf Astoria, Hilton Hotels & Resorts, and DoubleTree by Hilton brands – doubling its footprint in Oman.
Hilton has introduced three Barr Al Jissah hotels on Oman’s coast, blending luxury, events and family stays. Owned by The Zubair Corporation near Muscat, the resorts include Al Husn, Hilton Al Bandar and DoubleTree Al Waha.
Global hospitality major Hilton has announced the opening of two new properties in Makkah - DoubleTree by Hilton Makkah Aziziyah and Wirgan Al Noor, Tapestry Collection by Hilton - nearly doubling its presence in the Saudi city and expanding its hospitality offerings for the millions of pilgrims and travellers who visit each year.
Hilton has signed a deal top open two new hotels in Riyadh 0in partnership with Saleh Abdulaziz Al Rajhi & Partners Co, strengthening its midscale portfolio in Saudi Arabia’s capital.
