Ras Al Khaimah Tourism Development Authority (RAKTDA) and Emirates have signed a memorandum of understanding (MoU) to increase visitor arrivals to the emirate from selected markets across Emirates’ network.
Emirates signed 11 partnership agreements at Arabian Travel Market, covering tourism promotion, customer experiences, worker welfare and specialist travel services. Agreements were renewed with Sri Lanka, Maldives and tourism bodies, while new deals covered Ras Al Khaimah, Japan, Italy, OWWA, Cisalpina Tours and Kuwait Airways.
Emirates and Al Etihad Payments have signed an agreement to enable the UAE’s national card scheme, Jaywan, as a payment option for Emirates customers booking flights from Dubai. The partnership expands payment choice for UAE-based travellers and supports the country’s wider digital payments ambitions.
Emirates is entering the winter travel season with strong booking momentum after carrying more than 8.6 million passengers during July and August, as the airline continues to expand its network, upgrade its fleet and enhance customer flexibility.
Emirates has signed and renewed partnerships with tourism authorities in the Seychelles, Mauritius, Madagascar, Sharjah, Malaysia, Finland and Western Norway, alongside strategic agreements with Huawei and Dubai Duty Free at Arabian Travel Market (ATM) 2026.
Emirates will showcase its first electrically powered Premium Economy seat with a full-height adjustable privacy screen at Arabian Travel Market (ATM) 2026, running from Sept. 14-17.
Emirates will deploy its retrofitted A380 on the Dubai-Paris route from October 25, 2026, introducing its Premium Economy cabin and latest products to the French capital.
Arsenal Football Club and Emirates have announced a long-term renewal of their partnership, extending one of the most recognised commercial relationships in global sport through 2033.
Emirates and South African Airways have expanded their codeshare partnership, adding nine routes across Africa. The reciprocal agreement enhances connectivity through new domestic and regional links, offering passengers greater travel options across southern and central Africa.
Emirates will introduce its Premium Economy cabin on two of its three daily Mauritius-Dubai flights from September 1, 2026, giving travellers greater comfort and choice. The service will be available on A380-operated flights EK703/704 and retrofitted Boeing 777 flights EK709/710.
