Dubai Summer Surprises (DSS), the emirate's annual summer retail and entertainment festival, kicks off on July 2 offering 60 action-packed days of shopping promotions, dining events, concerts and family-focused attractions, thus providing unforgettable experiences for both residents and visitors alike.
The countdown to Dubai Summer Surprises (DSS) 2026 has officially begun, with Dubai Festivals and Retail Establishment (DFRE) encouraging residents and visitors alike to take part in the various events of the city’s favourite summer festival, which returns from July 2 to August 30.
