Royal Jordanian (RJ) has launched an all-new frequent flyer programme that offers loyal, frequent travellers a more rewarding, attractive and flexible package. The new loyalty programme, named Royal Club, replaces the old Royal Plus.

The loyalty tiers have also been renamed to Platinum Hawk, Gold Sparrow, Silver Jay and Bronze Sunbird, giving them a more Jordanian identity.

Royal Club offers members generous award miles earnings that can triple based on members' purchase behaviour.  Moreover, award miles will not expire as long as a member's account is active for 18 months continuously. Staying active has become very simple and can be achieved through various means: earning miles through flight activities with RJ or any of its Oneworld partners, earning miles through everyday activities with any of RJ's numerous non-airline partners, redeeming miles for an award ticket, cabin upgrade, excess baggage, etc.), as well as buying, gifting, transferring and donating miles.

It also offers a rewarding tier miles accrual scheme that allows members to qualify for higher membership tiers much easier.

Top-tier members -- Platinum Hawk and Gold Sparrow -- are now entitled to exclusive privileges and benefits in recognition of their continued support and loyalty to RJ throughout the years. Depending on the membership tier, some added benefits include complimentary upgrades on RJ flights, guaranteed economy seats on fully booked flights and nominating a gold-tier partner (every Platinum Hawk member can nominate a gold partner).

Other compelling benefits of Royal Club include lounge access and excess baggage allowance, in addition to priority in check-ins, upgrades, waitlists, boarding and baggage handling.

Through Royal Club, Royal Jordanian also enhances the members’ online experience and services as now, members can purchase, transfer, gift and donate miles online. Members can now purchase miles either online or through RJ offices to top up their accounts with needed award miles to qualify for the award of their choice, or they can present them to another member as a gift by crediting the purchased miles to the chosen member’s account. Moreover, members can now transfer miles easily between any two accounts any time, whether online or offline, for a set transfer fee. Royal Club members can also use their miles to help the fight against cancer by donating their miles to King Hussein Cancer Foundation and Center.

The Family Club Programme, which is part of the Royal Club, is testimony to RJ's keenness to satisfy the club members by giving the head of the Family Club account extra flexibility to include his/her extended family members in the account. This will allow them all to qualify for the award of their choice faster.

The new programme was launched during a ceremony held on October 2 at Zara Expo, Amman, in the presence of top-tier frequent flyers and loyal partners, including banks and retailers.

In the presence of RJ chairman of the Board, Said Darwazeh, president and CEO Stefan Pichler addressed the attendees during the ceremony: “We are pleased to reveal a robust loyalty programme that is more rewarding and flexible than ever before. We guarantee that you will both enjoy and benefit from your membership in our Royal Club. Our objective is to further recognise and engage our existing members while, at the same time, drive loyalty, retention and acquisition of new members.”

“Today, we have more than 430,000 members and the number is increasingly growing, particularly with the new, appealing, Royal Club programme. On this occasion, I would like to extend my gratitude for the confidence our loyal customers have shown us. In return, we will indulge them with great rewards," Pichler said. - TradeArabia News Service