The World Tourism Organization is calling for greater awareness of sustainability in tourism policies, business practices, and also tourist behaviour.

The UNWTO issued its message in Brussels as part of the release of its “Tourism for Development” publication.

The publication provides concrete recommendations on how to use tourism as an effective means for achieving sustainable development. It shows that tourism has a global reach and has positive effects on many other sectors. Not only does the sector spearhead growth, it also improves the quality of people’s lives, supports environmental protection, champions diverse cultural heritage and strengthens peace in the world.

Moreover, if well planned and managed, tourism can effectively and directly contribute to the shift towards more sustainable lifestyles and consumption and production patterns. But to get there the tourism sector must, as an agent of positive change, make evidence-based decisions that ensure a consistent contribution to sustainable development.

This two-volume report showcases 23 case studies from around the world of tourism contributing to sustainable development in all its dimensions. “This report offers tangible, wide-ranging evidence of the fact that tourism can make a meaningful and substantial contribution to achieving sustainable development and the 2030 Agenda”, said UNWTO secretary-general Zurab Pololikashvili.

The report portrays tourism as a driver of sustainable development and can lay the groundwork for stakeholders to build on tourism’s opportunities by changing policies, business practices and consumer behaviour.

According to the report, this requires measuring tourism’s impact accurately and regularly, and putting the results at the service of the right policies, business practices and consumer behaviour.

‘Tourism for Development’ calls for governments to establish and enforce inclusive and integrated policy frameworks for sustainable tourism development.

Businesses, on the other hand, need to demonstrate their commitment to sustainability in core business models and value chains, while individuals and civil society should also adopt sustainable practices and behaviour. - TradeArabia News Service