Kempinski Mall of the Emirates has appointed Bianca Cartin as its new director of marketing, for the award-winning five-star property.

With over 15 years’ experience in the hospitality industry, Cartin has worked with prestigious hotel brands and brings her extensive knowledge of the hospitality industry to her new role at Kempinski Mall of the Emirates.

Raised in the UK, Cartin started her career in the PR industry working at Hard Rock Café Dubai as PR and marketing manager. Following five years at the renowned restaurant, she then moved to Delwood Consultancy Agency into a marketing and PR Manager role before returning to the Hard Rock Café brand back in 2010 when the Festival City venue opened up.  

In 2013, Cartin started her journey in the hotel industry, working as a marketing and PR manager for Jumeirah Restaurant Group where she was responsible for leading her PR and marketing team and also overseeing the strategic development of online and social media campaigns. Cartin’s next role, found her fulfilling the role of marketing and PR manager for local restaurant brand Ginza Restaurants, it was here that she was responsible for pre-opening Michelin Star chef, Jean-Georges Vongerichten at the Four Seasons Resort Dubai.

Prior to moving into her role at Kempinski Mall of the Emirates, Cartin was at The Ritz Carlton Hotel, Dubai. She started in 2016 and was responsible for providing strategic counsel to the Executive team and managing content for the hotel’s social media platforms. Cartin was also responsible for coordinating with the corporate office to ensure corporate brand standards were consistent. - TradeArabia News Service