Accommodation-only companies getabed and roomsXML have announced a merger to create a new B2B brand - Stuba.

Whilst both existing brands will retain their identities within their respective markets for now, the new brand will be rolled out over course of 2018.

Stuba’s commercial headquarters will be located in Dubai, where both companies are currently based, but will retain operational offices in the Australia, UK, India and US.

Ruchir Bang of roomsXML, now CEO of Stuba, commented: “We are ecstatic by this announcement and we look forward to taking it to market and creating further opportunities with suppliers and clients alike. Stuba will be significantly larger in scale to what roomsXML and getabed were individually, but we are very mindful of not losing any of the values and ethos that made both brands so popular and likeable.”

The new brand was officially launched during Arabian Travel Market, with teams from both roomsXML and getabed there to welcome visitors and brief them on the benefits of working with Stuba.

Matt Stuart of getabed, now CCO of Stuba, said, “We are delighted to announce the launch of Stuba. We wanted something unique and fresh to celebrate the combining of two innovative, experienced and trusted companies in our sector. We felt unifying under a new banner will go a long way to help integrate the teams across offices. The teams have already embraced the new brand really enthusiastically and are already excited about working with their Stuba colleagues.” - TradeArabia News Service