Royal Jordanian's (RJ) loyalty programme members can now earn more miles when purchasing gourmet Mediterranean treats, cakes, pastries and chocolates through any of Zalatimo Sweets shops in Jordan or online.

Zalatimo Sweets Company is t he latest loyalty membership partner to join RJ.

Royal Plus members will earn 5 award miles for each JD1 ($1.4) spent at Zalatimo Sweets shops located in different areas in Amman. One can also earn miles while dining in at any of La Mirabelle branches in Amman or when shopping from Lausanne Chocolates.

President/CEO Stefan Pichler said: “Earning Miles has become so easy with our airline partners. Our customers can earn miles through their daily activities with our non-airline partners. And our latest partnership comes with one of the big and well-established names in high-quality gourmet products in Jordan, Zalatimo Sweets Company.

“We are keen to take our loyalty programme to the next level, by enhancing the members’ experience, strengthening the program’s offerings and improving its benefits. Our aim is to further engage our members, drive loyalty, retention and acquisition of new members. ”

Abdallah Zalatimo, CEO of Zalatimo Sweets Company, said: “We look forward to our partnership with Royal Jordanian and are thankful for their confidence in us. Such partnerships will enhance the satisfaction of the clients of both companies and allow them to have extra benefits.”
 
In addition to Zalatimo Sweets, RJ’s Royal Plus programme partners with a number of local and international companies, including hotels, banks and financial institutions, car rentals and retailers. - TradeArabia News Service