Yas Experiences, the recently launched entity providing trade solutions for Yas Island in Abu Dhabi, has made its formal debut at the Arabian Travel Market (ATM) 2018.

Active since January 2018, the company operates as a one-stop destination partner; tailoring package solutions which inspire, facilitate and promote leisure and entertainment itineraries on Yas Island that appeal to holidaymakers from around the world.

Headquartered on Yas Island, Abu Dhabi, Yas Experiences’ network of regional offices extends to cover key markets including the GCC, India, China, Europe and the CIS. Its team of more than 30 experts collaborate with destination partners to tailor Yas Island packages for travel companies based on the latest holiday trends and travellers’ preferences.

Marina Cipriano, general manager of Yas Experiences, said: “The creation of Yas Experiences will help play a major role in driving Yas Island’s aspiration to become a global holiday destination of choice in Abu Dhabi. With the growing number of exciting leisure and entertainment experiences on offer, we aim to facilitate the work of our travel partners by providing packages that appeal to travellers in their markets, and promotional support services that guarantee their success, all through one trade hub.”

The company has been active in building relationships with travel partners and expanding its operations. Since January, Yas Experiences has participated in roadshows, trade fairs and sales missions in key markets, in addition to implementing more than 20 joint marketing plans, and opening new offices in Russia and the UK.

Most recently, Yas Experiences hosted 50 European travel partners for a special weekend of entertainment and discovery on Yas Island. The three-day Fam trip was hosted in collaboration with the Department of Culture and Tourism Abu Dhabi ahead of the ATM. Guests were given a special preview of Warner Bros. World Abu Dhabi, set to open on July 25, as well as the opportunity to visit the island’s award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld, and Yas Marina Circuit, home of the F1 Etihad Airways Abu Dhabi Grand Prix. The excursion also included an introduction to recent attractions across the emirate, featuring a guided tour to Louvre Abu Dhabi. - TradeArabia News Service