Global luxury lifestyle and hospitality brand Nikki Beach has appointed Alexander Schneider as vice president of Nikki Beach Hotels and Resorts - Europe and Middle East to lead the division’s plans for expansion.

Schneider has been working with the brand since April 2016, heading the opening of Nikki Beach Resort and Spa Dubai.

Speaking on the appointment, Jihad El Khoury, chairman and chief executive officer of Nikki Beach EMEA Hotels and Resorts, said: “I have worked closely with Alexander in the last two years. The minute I met him, I knew he was the perfect candidate for the Dubai resort opening and for leading the company development plan for Europe and the Middle East. I am positive that he has the ability to execute the vision of the brand.”

Born and raised in Germany, Schneider brings over 17 years’ worth of hotel management experience, having worked with major hotel operators like Emirates Palace Abu Dhabi - UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Camper, one of the most successful lifestyle boutique hotels in Berlin.

With a track record in pre-opening assignments, as well as providing guidance to owning companies for their hotel assets, Schneider has a unique ability to work in the space between hotel operations, revenue management, sales and marketing.

“During my time with the brand, I have developed a great understanding of the concept and its potential for growth,” said Schneider. “The combination of a serene resort paired with one of the most happening beach clubs in Dubai proved to be the winning factor while leading one the most successful new openings in the region. As the new generation of travellers appreciates the freedom of choice and brands who create strong connections, I feel this fits in well with Nikki Beach Hotels and Resorts plans for expansion.”

The Nikki Beach Hotels and Resorts business model is based on experiential luxury with a very high food and beverage component, which leads to strong returns for investors. The brand has plans to open over 20 additional properties in the next five years. - TradeArabia News Service