Jumeirah, the global luxury hotel company and a member of Dubai Holding, has appointed Jose Silva as the new chief executive officer.

Silva brings over 35 years’ experience in the hospitality industry, including almost 25 years with Four Seasons Hotels & Resorts. In his last role, he was regional vice president overseeing France, Switzerland, Spain and Portugal as well as general manager of the highly acclaimed Hotel George V in Paris. He is regarded by the industry as an innovative mind and a hotelier who is consistently redefining the new norm of luxury.

Among his recent accomplishments is the repositioning of the Hotel George V, consistently recognised as one of the best hotels in the world. Silva managed to take this iconic landmark hotel to even greater heights by introducing the first 5-Michelin-star European Hotel including a complete reinvention of the hotel’s architectural identity. Silva was awarded “Hotelier of Year” in 2016 by Virtuoso – “Best of the Best”.

As chief executive officer of Jumeirah, Silva will be responsible for its international expansion, continue to elevate the brand and its growing portfolio building on the company’s extraordinary success over the years.

Abdulla Al Habbai, chairman of Dubai Holding, said: “We are determined to continue developing Jumeirah into a globally recognised national champion; setting new industry benchmarks for world class service and quality. Silva has had a distinguished career in hospitality with some of the world’s leading brands. I am confident his passion for designing unique guest experiences and driving innovation in the sector will build on Jumeirah’s strong growth, as we continue to enter new markets and open new hotels both at home and abroad.”

Silva said: “I have always admired Jumeirah for its “dare to be different” culture and its forward-looking vision. I am honoured to have been appointed and fully committed to leading the business and the brand into its next level of growth. Jumeirah is one of Dubai’s most iconic brands and a symbol of the emirate.”

Jumeirah operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah manages 19 properties around the world with 25 properties under development. - TradeArabia News Service