Minor Hotels, a hotel owner, operator and investor, has announced plans to debut its Oaks brand in Lebanon later this year.

The group has signed a management agreement with Allied Investment Group to operate Oaks Beirut.

Scheduled to launch in mid 2018, the 110-key hotel will be located in Sodeco, a commercial area of Beirut, approximately five minutes’ drive from the vibrant central downtown area and 15 minutes from Beirut Rafic Hariri International Airport. Previously operating as Hotel de Ville Beirut, the hotel is currently closed for a full refurbishment and will relaunch as Oaks.

Bringing Oaks’ smart simplicity to a new destination, the property will provide modern accommodation with a selection of guest rooms and suites, with facilities including an all-day dining restaurant, a Lounge Bar & café, a rooftop pool and bar, plus dedicated conference facilities.

Providing the luxury of space, Oaks Hotels & Resorts offers a range of contemporary accommodation, from hotel and resort rooms and suites, to furnished serviced apartments, in central city locations and resort destinations. The brand’s growing portfolio currently comprises 56 properties across five countries – Australia, New Zealand, Thailand, India and the UAE, with more than 6,000 guest rooms under its management.

“We are very excited to announce the forthcoming debut of our Oaks brand in Lebanon later this year, said Dillip Rajakarier, CEO Minor Hotels. “For Minor Hotels adding Lebanon to our footprint has considerable strategic value and we are very pleased to be partnering with Allied Investment Group to launch our first hotel in the country. Beirut is a dynamic city with so much to offer and is widely regarded as one of the most influential trendsetters in the region.”

Joseph Nemer, owner and CEO of Allied Investment Group, said: “Allied Investment Group is delighted to be partnering with Minor Hotels to bring their Australian-rooted Oaks brand to Lebanon, which I’m confident will be a success in this vibrant market. The refurbishment of the property is well underway and we look forward to launching Oaks Beirut later this year.”

Minor Hotels currently operates two Oaks properties in the UAE – the 165-room Oaks Liwa Heights in Dubai and the 54-room Oaks Liwa Executive Suites in Abu Dhabi. In total across the Middle East region, Minor Hotels operates 13 properties across four of its brands – Anantara, Avani, Tivoli and Oaks – and has a further strong pipeline in the region across these four brands. - TradeArabia News Service