Air France has unveiled a new subsidiary airline named Joon that will specifically target "the young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology."

The new airline will start operating medium-haul flights from Paris-Charles de Gaulle later this year, with long-haul flights to follow in summer 2018.

"With Joon, we have created a young and connected brand that will give the group a new impetus. Designed for our millennial customers, it will offer more than just a flight and a fare - it will offer a global travel experience," said Dominique Wood, executive vice president Brand and Communications at Air France.

This new airline will be managed by Jean-Michel Mathieu, CEO of Joon. - TradeArabia News Service