The St. Regis Doha has appointed Rebecca Platt as the new director of marketing.

With over 15 years marketing experience in the hospitality industry, Platt brings extensive PR, marketing and digital knowledge to the property.

Platt will be heading the marketing team as part of the senior leadership team at the hotel and will be responsible for developing the complete marketing strategy and representation of the St Regis Doha, developing media and partnership relations, as well as ensuring the overall sales and marketing objectives are achieved.

Having worked in the hospitality industry for over 15 years throughout the Middle East, UK and Europe, Platt brings with her a wealth of experience and a background in the luxury hospitality market having worked in the past with many internationally recognised brands. Originally from the UK, she started her career as a creative designer who moved into marketing for the specialist hospitality market and, within three years of graduating, was running her own award-winning marketing and communications company in London.

Commenting on her appointment, Platt said: “I am delighted to have joined the team here at this stunning property and am very excited to be part of the St. Regis family. Although I have worked in the GCC for a number of years now I am looking forward to exploring the Doha market and driving new and exciting marketing initiatives to raise awareness of the hotel”.

Tareq Derbas, area general manager at The St. Regis Doha, said: “We are delighted to welcome Rebecca to The St. Regis Doha here in Qatar and am looking forward to working with her to develop the marketing strategy at the Hotel. She brings with her a diverse range of skills and expertise and I am sure she will prove to be an excellent addition to our leadership team.”

In more recent years, Platt has worked for recognised hoteliers such as the Shangri-La Group, the Intercontinental Hotel Group, Wyndham Hotels and UK-based Bespoke Hotels Group, as well as celebrity chef Marco Pierre White in assisting in his hospitality ventures in the UK. - TradeArabia News Service