Travelport, a leading travel commerce platform, has announced a new agreement with First Diana Travel which will see the leading Lebanese agency access Travelport’s unrivalled choice of travel content.

The agreement further extends Travelport’s position in the region after its recent endorsement as the “Best GDS” at the Arabian Travel Awards. By connecting to the Travelport platform, First Diana now benefits from intelligent, fast, and accurate searching and booking to offer its customers content from more than 400 airlines, including low cost and network carriers, more than 650,000 hotel properties and more than 37,000 car rental locations around the world.

Bookers at the leisure and full service corporate agency can use Travelport Smartpoint as their desktop tool to search beyond rate and availability to purchase more personalised and tailored travel, to drive performance and increase revenues.

Elcheikh Mohamed Ghouzayel, president and owner of First Diana Travel, president and owner of First Diana Travel said: “This is an exciting time for First Diana Travel and we’re thrilled to sign our debut deal with Travelport. Having recently extended our operation outside the Lebanese borders, into the Gulf region and Asia, we look forward to differentiating our offerings by utilising Travelport’s technology to provide our customers with a more personalised booking experience.”

Rabih Saab, Travelport's president and managing director for Europe, Middle East, Africa and South Asia, added: “The Middle East travel industry is incredibly competitive and travel agents need to work extremely hard to meet the changing demands of travellers. With 195 million tourists expected to visit the Middle East by 2030 , the stakes are high, and we’re committed to supporting First Diana Travel as they embrace  new technology to accelerate  success and drive their performance through customer-driven solutions that lead to more efficient ways of working, allowing the agents to focus on what they do best, selling.” - TradeArabia News Service