In line with its commitment to reducing its carbon footprint, First Central Hotel Suites in Dubai has now made all its marketing material available online.

With the ‘Go Online. Go Paperless’ campaign, the hotel aims to significantly reduce the usage and wastage of paper as well as printing requirements.

Rolling out the initiative, Wael El Behi, general manager, said: “Paperless makes a lot of sense especially in this digital era when everyone seems to have a smartphone and is used to instant information. Therefore, in keeping with our responsible and sustainable environmental practices we have decided to make all our brochures, factsheets, and media files available for download online. This will tremendously help in cutting down the consumption of paper as well as unnecessary costs. In addition, it will boost efficiency allowing us to update promotions and information in real time while making it more convenient for our business associates and guests to access those.”

First Central Hotel Suites was awarded Green Key Certification 2016-2017 in January this year for its green practices that include a host of environment-friendly energy, water and waste management initiatives. - TradeArabia News Service