International lifestyle company Two Roads Hospitality has announced the expansion of Alila Hotels & Resorts into North America.

Singapore-based Alila, which became part of the Two Roads Hospitality portfolio in June 2015 and was recently voted the No. 4 Hotel Brand in the 2017 Travel + Leisure World's Best Awards, will open its first North American resort property in California's fabled Big Sur in fall 2017. The launch brings the brand's commitment to innovative design and luxury, crafted artisanship and personalised hospitality to the US market.

"The introduction of Alila Hotels & Resorts to the North American market is a significant milestone in Two Roads' international growth strategy," said Jamie Sabatier, chief executive officer of Two Roads Hospitality. "As a brand that is long synonymous with opening resorts in spectacular, bucket-list destinations, it couldn't be more fitting that Alila's US debut will be along the iconic Big Sur coastline. This opening will strengthen the global footprint of Alila and further cement its position as a luxury leader in the boutique and lifestyle sector."

The fall 2017 opening of Ventana Big Sur, an Alila Resort, marks the debut of a re-imagined luxury resort experience. Boasting a multimillion-dollar comprehensive revitalization, Ventana Big Sur will provide an intimate, immersive experience with features including 59 refreshed guest rooms, suites and villas, a full-service Spa Alila, two enhanced outdoor pools with a new infinity-edge hot tub and outdoor Japanese hot baths. Additionally, The Sur House restaurant, with a new concept and expanded ocean-view patio, will offer majestic views of the Pacific Ocean.

"Since the Post family settled in Big Sur at the end of the 19th century, Big Sur has represented the confluence of ocean, forest, mindfulness and artistry un-paralleled anywhere else in the world. I couldn't be more excited for the opening of Ventana Big Sur to once again bring travellers back to this special part of the world," said John Pritzker, co-chairman of Two Roads Hospitality and founding partner and director of Geolo Capital. "We look forward to shining a bright light on the new Ventana Big Sur experience that celebrates the mystic beauty of Big Sur."

Ventana's resort-wide enhancements also will include a new Social House with three unique lifestyle spaces for relaxing and connecting; the new 7,000-sq-ft Ocean Meadow Lawn for events and celebrations; a new Glass House Gallery; a new Alila Experience Program featuring discovery-based guest activities; and the debut of a luxury camping experience — Redwood Canyon Glampsites — in the resort's 20-acre redwood-canopied forest.

Alila Hospitalities include daily guided walks through the serene landscape, yoga, Tai Chi and Pilates classes, and nightly wine tastings and cheese pairings. An on-site experience coordinator is available to arrange further adventures.

"At Alila, we strive to deliver holistic experiences that go beyond the typical and traditional, combining transformative programming with world-class service and amenities," said Frederic Flageat-Simon, chief executive officer, Two Roads Hospitality Asia. "Unveiling the brand in the US is an exciting step for our company, and we look forward to introducing Alila's innovative hospitality approach to our North American guests." - TradeArabia News Service