Kempinski Hotel Soma Bay in Egypt recently has appointed Lars Pursche as the new general manager of the exclusive luxury hotel.

Pursche joins with a wealth of experience in the hospitality industry. His most recent post was general manager at Kempinski Hotel Huizhou in Southern China, Guangdong Province. His tenure with Kempinski started six years ago as director of sales and marketing, whilst his strong empathy and dedication was the key factor in escalating the hierarchy of management.

A German national and a hospitality veteran holding an MBA degree in Hospitality & Tourism, Pursche comes to the Red Sea with a long career and broad spectrum of experience on three continents and in four different countries. Before joining Kempinski, he filled various managerial positions in the sales field in renowned international hotel chains, like Le Méridien, Swissôtel, Hyatt, Steigenberger and Marriott.

Commenting on his new role, Pursche said: “I am very excited to have the chance of managing such an outstanding property and exclusive luxurious resort ideally nestled in Soma Bay - The pearl of the Red Sea. The team and I intend to spare no effort in providing our esteemed guests with the finest traditions and heritage of European bespoke service, designed for guests who value five-star holidays and luxury getawaysto make their stay an unforgettable experience. I am also looking forward to introduce this spectacular resort with its many leisure time facilities like kite surfing, diving or snorkeling, golfing, swimming or simply doing nothing, to our future guests out there.” - TradeArabia News Service