Hospitality Management Holding (HMH) today unveiled ‘Bahi Hotels & Resorts’ – a new five-star hotel brand designed for luxury seekers - at the Arabian Travel Market in Dubai, UAE.

Making the announcement, Brett Schafer, chief executive officer of Faisal Holding, said: “We are proud to launch ‘Bahi Hotels & Resorts’ that is a fantastic addition to our impressive portfolio of existing brands serving varied market segments. Reflecting the highest level of service, attention to detail and refinement, Bahi has been conceptualised to provide both business and leisure travellers unforgettable experiences. We are confident it will uniquely position us to cater to well-travelled individuals looking for the ‘wow’ factor.”

The Bahi name personifies the brand’s unique selling proposition ‘Impeccablly Plush’. It has been chosen to echo the hallmarks of the brand which are defined around distinctive ambiance, refined luxury, exceptional quality and superior service. Schafer said: “It’s an exciting time for the travel industry whereby we have witnessed nearly 50 per cent growth in luxury travel over last five years. In keeping with our commitment to deliver the highest service standards Bahi is designed to maximise further our brand offering and allows us to exceed the high expectations of premium travellers.”

The first hotel to be branded as Bahi is The Ajman Palace Hotel, HMH’s flagship property in the UAE. Mr Schafer said: “The Ajman Palace Hotel will henceforth be named as Bahi Ajman Palace Hotel while future projects will be announced in carefully selected locations in the region. Balancing world-class facilities with exceptional hospitality, this prestigious five-star, that welcomed its first guests in 2012, is a perfect fit for the Bahi brand having firmly established itself as a preferred luxury destination for discerning travellers to the emirates."

Set on a private beach overlooking the Arabian Gulf, Bahi Ajman Palace Hotel offers 254 well-appointed rooms, suites and serviced residences, a remarkable range of restaurants and lounges, fabulous meeting and event venues including the largest ballroom in the Northern Emirates as well as an array of leisure and recreation options. - TradeArabia News Service