Jannah Hotels & Resorts chief executive officer Nehme Imad Darwiche will address the forum at the Arabian Travel Market (ATM) Halal Summit 2017, April 26.

The inaugural ATM Global Halal Tourism Summit brings together some of the world’s leading Muslim Travel experts to discuss the nuances of this fast-growing sector, which was worth $145 billion in 2015, around 10 per cent of total international tourism, according to Thomson Reuters. Its value is tipped to hit the $233 billion mark, some 13 per cent of total global travel expenditure by 2020.

The UAE is one of the world’s prominent Halal Tourism industry stakeholders, a pioneer in developing Muslim-friendly tourism infrastructure that attracts an increasing number of domestic, intra-regional and international visitors, as well as a key source market for other Halal-friendly destinations around the world.

The discussion is divided into three parts, on which the speakers will put their focus – Halal Tourism: the big picture, Halal destination strategies revealed, and how to sell Halal Travel.

Nehme said, “Considered as the pioneer in offering a Halal-friendly environment for Halal travelers, Jannah Hotels & Resorts understands Halal tourism is the fastest growing sector in the hospitality industry; and seeing this growth, Jannah responds to the increasing demand for halal alternatives for the rapidly growing halal market.

“I am honoured to be given a platform to represent Jannah Hotels & Resorts as one of the pioneers in Halal Tourism,” he concluded.

With over 15 years of hospitality experience, a diploma in Hospitality Management and an E-Cornell certification, Nehme launched Jannah Hotels & Resorts in 2013. He started his career in Stewarding before progressing to leadership roles with a five-star Asian hospitality group. A predestined meeting with a real-life Bedouin inspired the unique Jannah concept. The group’s portfolio includes five properties with three more in the pipeline. The group is projected to manage 33 luxury hotels in 2022. - TradeArabia News Service