Turkish Airlines recently aired its new commercial starring Oscar winner Morgan Freeman during the US Super Bowl, the final game of the National Football Team (NFL).

The launch follows the response it received at the Super Bowl 50 last year when it debuted its ad campaign for "Batman v Superman".

The commercial film is directed by Matthias Zentner, who has also directed commercials for many global brands. Shot in Los Angeles over a 10-hour period with a crew of 101 people, the commercial will be meeting the audience on 16 TV channels, and the most prestigious media outlets around four continents.

Commenting on the deal made with the Oscar-winner actor, M. Ilker Ayci, chairman of the board and the executive committee of Turkish Airlines, said: "We not only fly to more countries than any other airline in the world, but also invest in passenger experience at every destination we reach. In line with our global growth strategy, we will continue at full speed to launch new flight destinations. We are committed to innovation and we always aim for the best. We are more than satisfied by the feedback on and outcomes of our celebrity ad campaigns with world-famous figures so far. Our new ad campaign with Morgan Freeman has already been a smash hit. We value our deal with Freeman for his contribution to our global image and brand awareness.”

Freeman said: "As a licensed pilot, I have had a special interest in flying, and I know Turkish Airlines is consistently awarded for its unique offerings and innovative services that continue to score resounding successes. Besides it has amazingly delicious on-board and lounge catering. It’s an honour to work with such a prestigious airline that flies to more countries than any other airline in the world.”

Turkish Airlines had also sponsored "Batman v Superman: Dawn of Justice", one of last year's most popular movies, and broadcasted its commercial video starring world famous figures like Ben Affleck, Henry Cavill and Jesse Eisenberg as part of the sponsorship deal, on Super Bowl for the first time. "Kobe vs. Messi: The Selfie Shootout", the flag-carrier's other commercial deal with Lionel Messi and Kobe Bryant, was also selected as the best commercial film of the last decade by YouTube.

The ad campaign with Morgan Freeman will be broadcasted at every destination Turkish Airlines flies to worldwide. - TradeArabian News Service