Members of AccorHotels loyalty programme were recently given the opportunity to experience an evening of luxury at the Sofitel Dubai and the emirate's newest hotspot, Dubai Opera.

Part of the hospitality giant's Elite Experience, the offer was an addition to a host of Le Club privileges, such as up to 10 per cent off when booking directly on accorhotels.com, room upgrades, early preview to international sales offers, and the Welcome Experience, allowing guests a seamless check-in and check-out service.

The Elite Experience is a component of the strategy of AccorHotels to widen its rewards offerings by giving members the opportunity to experience unique, tailor-made and unforgettable moments.   

With this initiative, members of the Le Club AccorHotels loyalty programme can use points accumulated from stays at any of the AccorHotels properties, from economy to luxury brands, to avail of entertainment events that have been carefully packaged for an exclusive, one-of-a-kind experience.

On November 26, members were given the opportunity to use 10,000 points to avail two tickets to a Magnifique Elite Experience, which combined with a chic private cocktail function at Sofitel Dubai Downtown and a limousine transportation to the must-visit venue of the year in the UAE; Dubai Opera.

The evening was centred on a performance in premium seating of the world’s longest running musical; Les Misérables, which was part of the curated experience to add greater recognition and fun to members’ experiences. Guests were thrilled with the experience and the small attentions received all throughout the evening.

“The Elite Experience exists in order for us to offer our highest reward-earning guests a host of possibilities to use their loyalty points our highest reward-earning guests for their continuous, unwavering loyalty,” said Flavio Leoni, vice president, Marketing, Sales & Distribution, AccorHotels Middle East & Egypt. “Through this experience we strive to provide something completely beyond expectation which epitomises AccorHotels and our Le Club AccorHotels loyalty programme.”

As a Le Club AccorHotels member, guests enjoy exclusive benefits across all Sofitel, Pullman, Mercure, Grand Mercure, Adagio, Adagio Premium, Novotel, Novotel Suites, ibis and ibis Styles properties. By the end of 2016, the regional database of members will have exceeded one million, whereby AccorHotels will launch a celebration campaign at the beginning of 2017.

For those who aren’t already a member of Le Club AccorHotels, registration is immediate and free through the AccorHotels app which allows smart, quick and efficient sign-up or guests can sign up directly online at www.accorhotels.com/leclub. - TradeArabia News Service