The Bahrain Tourism and Exhibitions Authority (BTEA) recently hosted a reception for representatives from the tourism offices located around the globe at the Capital Club Bahrain.

The reception was held under the patronage of the chief executive of the Bahrain Tourism and Exhibitions Authority, HE Shaikh Khalid Bin Humood Al Khalifa, and also included the British Ambassador Simon Martin, the Chinese Ambassador Qi Zhenhong, and the Indian Ambassador, Alok Kumar Sinha.

The reception was held as a part of the activities held by the Authority to further introduce the representative offices to the various elements of the kingdom in order to better understand the tourism sector.

“We are pleased to meet with representatives of the tourism offices. We will soon launch offices in seven countries. The aim is to develop the bilateral tourism ties and increase the number of travelers visiting the Kingdom,” said the CEO of the Bahrain Tourism and Exhibitions Authority, Shaikh Khalid Bin Humood Al Khalifa.

“Our strategy primarily focuses on positioning the tourism sector as an important economic driver to achieve sustainable growth and development for the kingdom,” he added.

The reception was held with the imminent opening of seven representative offices in Saudi Arabia, UK, Germany, France, India, China, and Russia.

Members of the representative offices also held meetings with hotels, travel agencies, and the national carrier Gulf Air, in order to develop integrated travel packages which fit the requirements and needs of tourists from their respective countries.

The launch of the offices is in line with the BETA’s marketing campaign held under the identity of (Ours.Yours) which was developed in collaboration with the Economic Development Board and other government entities. The aim of the marketing campaign is to further promote Bahrain’s tourism offering on a regional and global scale and positively contribute to GDP in line with the kingdom’s economic vision 2030. - TradeArabia News Service