Bahrain's The Domain Hotel and Spa has announced its affiliation with Preferred Hotels & Resorts, the world’s largest independent hotel brand.

Located in the heart of Manama at the Diplomatic Area, The Domain Hotel is a luxury lifestyle hotel. It will join the Preferred Hotels' LVX collection.

Preferred Hotels & Resorts provides global sales, marketing and distribution services to its member hotels.

Effective immediately, The Domain will have access to Preferred Hotels & Resorts’ expertise and can tap into the brand’s innovative marketing and distribution solutions, said Claudio Roscigno, regional director, Middle East & North Africa, Preferred Hotels & Resorts.

In addition, the hotel can enhance its guests’ experiences through the iPrefer hotel rewards programme, which offers valuable benefits for travellers, he said. Members can also win points by using restaurant services.

He was speaking at an event to launch the partnership at The Domain yesterday (September 7).

Nabil Hassanieh, director, global sales & marketing Middle East, and Martin Canev, revenue account manager - Middle East, Preferred Hotels & Resorts, were also present on the occasion.

The Domain will utilise the vast sales, marketing and distribution power of the Preferred Hotels & Resorts to connect to the global traveller, said Frank Norman Eikeland, general manager.

"The hotel is popular with regional customers who are here during the weekends. With the new partnership, we are targeting the weekdays market," said Eikeland.

The partnership will also help in tapping the corporate segment, he added.

The Domain Hotel and Spa offers 34 elegantly decorated executive guestrooms and 97 spacious luxury suites, featuring state-of-the-art facilities, floor-to-ceiling windows and panoramic views from every room.

The hotel has a total of eight restaurants and lounges, making it a great dining destination. Each of the restaurants offers a different feel.

Preferred Hotels & Resorts represents more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections - Legend, LVX, Lifestyle, Connect and Residences - the brand connects discerning travellers to the luxury hospitality experience that meets their life and style preferences for each occasion.

Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program.

Roscigno said there are currently about 20 hotels in the Middle East under the brand and by next year, the number is expected to grow to 30. In Bahrain, The Domain is the only hotel within the brand. - TradeArabia News Service