Best Western unveils first Vīb hotel in Southeast Asia
BANGKOK, October 20, 2015
Best Western Hotels and Resorts has unveiled plans to launch its new lifestyle boutique brand, Vīb, in Southeast Asia.
The company has signed an agreement for a new-build Vīb hotel in Vientiane, the capital of Laos, said a statement.
Scheduled to open in 2018, the new hotel will bring a vibrant new blend of cutting-edge design and international hospitality to the city, and the region, it said.
Best Western’s new chic, hip boutique concept, Vīb is designed to combine value and style. Blending social engagement with the latest technology and smart, ergonomic design, Vīb will appeal to Southeast Asia's new generation of savvy travelers.
Olivier Berrivin, Best Western Hotels and Resorts' managing director of International Operations - Asia, said: "When we first revealed the Vīb concept to the world earlier this year, it was clear that this unique, contemporary product would work extremely well in Southeast Asia - one of the world's most dynamic regions.
"It is therefore extremely exciting that we have signed our first Vīb hotel in the region, and there could not be a better setting for it than Vientiane – an exciting up-and-coming regional hub. We look forward to bringing a new era of hospitality to the rising number of visitors to the Lao capital."
The new Vīb hotel will be located in the center of Vientiane, close to the night market, Lao National Museum, Black Stupa and Patuxai Arch, said the statement.
All 70 rooms will be designed with comfort, convenience and connectivity in mind, including sleep-inducing beds, well-placed international adaptors and complimentary Wi-Fi. The hotel will also feature a social lobby area, "grab n' go" snack station, and a "Zen Zone" for relaxation, it added. - TradeArabia News Service
