This summer, children checking-in to any of the Le Méridien Hotels worldwide will be greeted with a complimentary Lego toy to enjoy during their stay and take home as a keepsake from their travels.

The hotel group recently announced a global partnership with popular toy manufacturer Lego Group to offer a complimentary Welcome Amenity to children up to age 12 checking-in to any of properties.

"Travel broadens a child's perspective of the world, expanding inherently curious and creative-minds,” said Brian Povinelli, senior vice president, Global Brand Leader for Le Méridien and Westin. “Our exclusive partnership with the Lego Group encourages families to unlock their destination through imaginative free play, strengthening bonds and creating memories that are sure to last, and the Lego amenity sets the tone for this upon arrival at our hotels.”

The Lego Welcome Amenity is the first feature that will be offered in the brand wide, multi-faceted Le Méridien Family programme, which will debut this autumn.

Le Méridien Family will focus on illuminating, immersive and inventive experiences for the entire family, to ignite imaginations on-property and unlock the local destination for both parents and children.

"At the Lego Group, creativity and exploration are essential, and we recognised in Le Méridien a similar spirit and mentality,” said Soren Borup, senior product manager for Merchandise & Promotions, the Lego Group.  “We are pleased to partner with this global hotel brand to offer their exclusive Welcome Amenity for families, enabling more children across the world to get a hands-on Lego building experience.” – TradeArabia News Service