Luxury hotels in Dubai, UAE, are set to see a rise in European guests during Easter weekend, according to a recent report.

Europeans staying at Dubai’s luxury hotels and resorts are expected to spend as much as 19 per cent more on in-house restaurants, bars, spas and hotel activities, the report said.

The data released by SweetBeam, an individual marketing expert for luxury hotels and resorts, showed that the number of European guests staying at Dubai hotels rose substantially during Easter in 2014 – from 48 per cent of total guests to 55 per cent – compared to the rest of the year.

The highest number of Europeans staying at Dubai hotels was from the UK, who represented 21 per cent of all European guests during the Easter weekend and spent nearly 30 per cent more across hotel food and beverages outlets and activities than they did throughout the rest of the year.

Spending by Swiss guests, who represented over 20 per cent of total Europeans staying at Dubai’s luxury hotels and resorts during the Easter weekend, jumped by almost 50 per cent – from a 2014 average of Dh444 per room night to Dh656 per room night during the four-day Easter break.

Dubai hotels have the opportunity to significantly boost in-house guest spending by informing them about the special Easter-themed meals and activities on offer. By targeting guests with individually relevant information through SweetBeam’s personalised marketing services, hotels inspire in-house guests to remain and spend in hotels’ own outlets, rather than explore Easter celebrations outside the property.

“Europeans staying at Dubai hotels during Easter are keen to celebrate the holiday with their friends and family,” said Troy Simoni, CEO of SweetBeam. “Hotels have the opportunity to maximise in-house guest revenue by offering specially designed activities such as Easter-themed brunches, Easter egg hunts and decoration classes for families.”

“By communicating relevant, tailored information about these seasonal offerings to guests based on their individual profiles and preferences, hotels can boost guest engagement and generate more revenue,” he said. – TradeArabia News Service