Jordan-based Livorno Ice Cream and Cake has introduced a novel idea turning ordinary ice cream scoops into “fried” ice cream desserts in sync with the growing demand for cold drinks and ice cream in summer.

The Jordanian company's move is aimed at further expanding its list of oriental dessert recipes and provide diners with a chance to try out its exceptional sweet dishes newly-introduced to the Middle East.

Livorno has started offering different flavors of its Chinese deep-fried ice cream balls which are locally prepared in a unique manner using authentic Italian ingredients, said a senior official.

"The idea of serving deep-fried ice cream to customers materialized at the beginning of this year, highlighting that the recipe found favor with a large number of customers who constantly look out for unusual and strange desserts," remarked Murad Sisan, the GM of Livorno Ice Cream and Cake.

Sisan said the company plans top open more branches across the kingdom to offer the diners a wide range of options available in its internationally-themed dessert menu including the diversely-flavored deep-fried ice cream.-TradeArabia News Service