Leading shopping and entertainment destination in the UAE, Sharjah City Centre, has announced that it is placing greater focus on tourism initiatives to support the increasing number of visitors to the region.

The mall has partnered with key, strategic hotels in the community to offer a network of complimentary shuttle buses to and from the mall; in addition to creating multilingual mall guides in English, Arabic and soon in Russian to accommodate trends in visitors from specific regions.

The mall has already welcomed over 7,000 tourists on its shuttle bus, providing a value-added and convenient service for visitors to the UAE, a statement from a mall official said.

As an additional incentive, exclusive mall specials are being introduced to tourists staying and using the shuttle at participating hotels.

“The new shuttle bus and tourism initiatives compliment Sharjah City Centre’s commitment fostering tourism and growth within the emirate and the wider UAE,” said Abdulhamid Bukhashem, senior manager, Sharjah City Centre.

“The mall is a conveniently-located destination for tourists to purchase souvenirs, personal items or to discover the emirate’s major retail destinations,” he said. “Throughout 2012, we will continue to focus our efforts on tourism initiatives and expanding our reach to this important audience.” – TradeArabia News Service