The first of an exclusive family of Shaza Hotels has opened in the holy city of Madinah.

The Shaza Al Madina Hotel sets a new standard in the industry with high levels of hospitality and elegance, said a statement.

Shaza is supported by its internationally recognised operating partner Kempinski Hotels.

Shaza Al Madina is a five-star expression of modernity, created by the world-renowned designer Morten Hansen of LWD Dubai, who chose a blissful mix of traditional and modern Arabian aesthetics.

Each of the 469 rooms and suites is a reflection of the contemporary Eastern character of Shaza, the statement said.

Shaza Al Madina also has fully equipped conference and banquet facilities in its function rooms, as well as other amenities including Kids Club and Wellness Centre.

“Generosity, respect, innovation and authenticity, inspired by the art of eastern living are the main attributes at Shaza Al Madina. They can only be achieved through passionate people who directly influence our guests’ experience,” said Simon Coombs, president and CEO of Shaza Hotels.

Amjad Irshaidat, general manager at Shaza Al Madina, commenting on the core values of the hotel, said: “Shaza Al Madina operates on the belief that there are no short-cuts to becoming the market leader, therefore we are committed to delivering uncompromising standards of excellence, and we fully intend to live up to this promise in order to become the benchmark for all future five-star hotels in the region.”

Shaza Hotels aims to operate 25 to 30 hotels in key destinations in North Africa and the Middle East, as well as the broader Indian subcontinent including the areas of the former Ottoman Empire, by 2016.

Of our initial 25 hotels, a select few will form the Shaza Collection. The collection will feature distinguished properties and prestigious palaces that have a rich history and will, by virtue of the stories attached to them, add depth and meaning to the Shaza brand.

Shaza will additionally aim to operate a number of properties in prominent European locations such as London and Geneva with a dense population of feeder markets who originate from within the Shaza belt, adding a truly International flavour to the portfolio, the statement said. – TradeArabia News Service