Emirates has launched its dedicated and unique technology and entertainment corner called e-zone, located in the Business Class Lounge at Terminal 3.

E-zone features exciting and exclusive technologies developed in association with Microsoft Gulf at the ‘Dubai Innovation Lab’; including gaming from Xbox 360 and the latest Microsoft Surface computers which will begin selling in some European and Middle Eastern countries.

'E-zone is an extremely innovative concept,' said Neetan Chopra, vice president - IT Strategy and Architecture Emirates.

'We have invested heavily to ensure our passengers have access to the latest technologies for entertainment and for keeping in touch with their offices or loved ones while travelling.'

'Onboard, this is evident in our multiple award winning ICE in-flight entertainment system and Aeromobile service. On the ground, the implementation of e-zone adds a unique layer to our service offering.'

'The Emirates IT division worked alongside Microsoft Gulf and one of its key partners, Infusion Development, on the Dubai Innovation Lab to conceptualise this distinctive customer experience.'

E-zone is suitable for all ages and features several different technologies including the latest Microsoft Surface computers.

Microsoft Surface takes away the devices that stand in the way of intuitive computing, things such as mice and keyboards, and gives people the chance to use a computer that’s as natural as touch itself. It is capable of recognising objects placed on it – digital cameras, wireless phones, even 'tagged' glasses – are recognised and treated as objects of communication with the user.

'Together, Emirates and Microsoft aim to bring to life a whole new way for users to interact with information that makes entertainment more personal, interactive and social,' added Ihab Foudeh, director, Enterprise & Partner Group, Microsoft Gulf.

'The Dubai Innovation Lab enabled us as a local partner focused on emerging technologies to innovate together with Emirates and Microsoft to deliver new and exciting experiences to business travelers who choose to fly with Emirates,' said Vimal Sethi, general manager Infusion Development Middle East & Africa.

For the more adventurous, e-zone features a three screen Xbox 360 Car Racing Simulator. With customised seating and life-like racing games, it provides a truly realistic driving experience.

A PENTApod with five Microsoft Xbox 360 gaming consoles has also been installed in e-zone, providing the latest child-friendly gaming software and helping to keep children entertained while waiting to board their flight.-TradeArabia News Service