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AmEx allies with The Leading Hotels

Dubai:, January 23, 2008

American Express has strengthened its partnership with The Leading Hotels of the World to create hospitality offers for its cardmembers.

The Leading Hotels of the World is a prestigious luxury hospitality organisation representing nearly 450 of the world's finest hotels, resorts and spas across 80 countries. The organisation is a partner of American Express “Selects,” a unique online programme offering exclusive global lifestyle packages and offers, the company said in a statement.

“Our core business is focused on catering to affluent consumers; this segment is driven by unique luxury experiences, underlining our strategic partnership approach with distinguished luxury providers from every industry. As we aim to be connected with the world’s most prestigious brands, The Leading Hotels of the World is naturally of high relevance and we are happy to strengthen ties with them. Their wide network of luxury hotels and spas is a perfect match for meeting the sophisticated lifestyle needs of our cardmembers,” said Peter Fawn, Head of Establishment Services Group at American Express Middle East.

“Wealth levels across the Middle East are rapidly rising and driving demand for luxury experiences. With our strong tradition in luxury hospitality services and American Express’s elite cardmembership, we believe this partnership will be beneficial in raising premium lifestyle to new levels,” said The Leading Hotels of the World’s sales & marketing executive for EMEA Siri-Carina Bartels.

“The Selects programme enables merchants to significantly grow their business by attracting a premium clientele, such as our local and international cardmembers, who on average spend four to five times more than on other cards,” said Adel Al-Emadi, regional client manager for hotel and restaurant industries at American Express Middle East. – TradeArabia News Service




Tags: tourism | hotels | American Express | travel | Amex |

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