The East Avenue Investment Group LP and Global Hyatt Corporation plans to develop a hotel under Hyatt’s new luxury brand Andaz.

This is part of a mixed-use development in Austin’s central core. The 210-room hotel will open in 2010.

It comes on the heels of Hyatt’s unveiling of its new brand in April 2007, and announcements for Andaz hotels in London and Manhattan. The landmark Great Eastern Hotel in the City of London will convert to Andaz in mid-October, followed by properties at 75 Wall Street and 485 Fifth Avenue, New York, in 2009, said an official spokesman.

In addition to operating Andaz Austin, Hyatt will also provide an array of services to 150 condo units in a joint, 182-foot structure. Adorned with upscale amenities, the hotel will feature a pool, spa and fitness centre as well as a green roof offering guests and residents a “park in the sky.”

In addition to lush landscaping, the 20,000-square-foot roof will also include a restaurant and cocktail lounge showcasing spectacular views of the city skyline and UT Austin campus.

According to Hyatt, Andaz will focus on casual luxury, offering guests an environment that allows them to live in their own personal style.

“Andaz was the result of extensive research which told us that both travellers and developers are looking for a high quality, boutique-inspired hotel experience that is casual and relaxed, yet characterized by consistently great service,” said president and CEO of Global Hyatt Corporation Mark Hoplamazian.

“Andaz is an environmentally conscious brand, with an authentic and stylish product reflective of local culture, and a service model that is highly personal and uncomplicated,” he added. – TradeArabia News Service