Abu Dhabi’s Mushrif Mall has launched the third edition of the annual Talentology 2019, the biggest talent show in the UAE capital, which aims to support young talent, build their confidence and stimulate growth in the creative industry.

Entries are open until the January 11 online on mushrifmall.com. From January 31, the profiles will be kept together on a website and voting starts and it closes on February 16t, after the 14th and 15th February where finalists will be performing on stage in the evenings from 6pm to 9pm.

On the 16th February at 12 noon the voting ends. The selected twelve contestants will be performing live at the Mushrif Mall on February 14th and 15th at the grand finale showcasing various artistic performances judged for appropriate artistic attire, stage presence and presentation.

There are two age categories for the competition - 9 to 14 years (for kids) and age 15 and above(adults) and participants can upload their talent details which mall management along with Event Company will scrutinise to select 700 entries. Twelve finalists will then be further selected and informed following which an AV company will make a portfolio for finalists.

Aravind Ravi Palode, mall manager of Mushrif Mall, said: “Talentology provides a platform to our younger generation to explore the realms of performing arts, artistic design, robotics, virtual reality and other mediums to showcase their talent, build their confidence and brings the community together to celebrate the diversity and ingenuity of our children.”

“Nurturing talent requires motivation and Talentology helps develop and promote hard work by giving maximum support to winning entrants and celebrate their achievements. Talentology is a brainchild of Mushrif Mall and has always had an overwhelming positive response from entrants over the last two years.

“Over the last two years, out of 10,000 registrations from mixed nationalities, 18 finalists were selected with three winners. Given the popularity of the competition, we hope to attract more entries to support and enhance talented and motivated youth of our community and to provide an appropriate, competitive forum to display their talents,” he added.

The grand finale winners receive Dh5,000 ($1,360) worth of mall vouchers and all finalists will get Dh1,000 mall vouchers. – TradeArabia News Service