iLife Digital Technology, a developer for innovative technologies and retail giant Lulu Middle East have partnered targeting a growing billion dollar market of consumers looking to spend on affordable consumer electronics.

With technology evolving and as number of connected devices continue to grow; the consumer landscape is becoming more matured. Furthermore, on an average a consumer buys at least 1 - 2 consumer electronic devices such as laptops, wearables etc. in a year, indicating a growing shift of consumers looking at affordable devices – mainly in the laptop and PC (convertible / detachables) segment.

With significant investment towards research, development and design; iLife offers a range of premium innovative electronic products that are stylish, light-weight with prolonged battery-life and at competitive price. This includes tablet PC, laptops, 2 in1 devices, virtual reality, wearables and accessories.

Huzefa M R, regional manager - Dubai, Lulu Group said: “Lulu Digital store gives consumers a choice of brands and quality products to ensure we meet every demand. Our partnership with iLife reiterates that commitment towards our customers. iLife products are stylish, affordable and powered by the latest technology solution.”

Anees Mian, operations director, iLife Digital Technology said: “We are seeing highest device ownership, reflecting a change in consumer demand for premium yet affordable products. Lulu is a trusted retail chain across Middle East and we are glad to partner with them, helping us expand our reach in the region.” – TradeArabia News Service