Souq.com, an online retail and marketplace website in the Arab region, has announced the return of its biggest online shopping event, the annual “White Friday Sale”, with 500,000 deals across the region on more than 16,000 brands, from November 22 to 25 (Wednesday to Saturday).

In its fourth year running, shoppers across the GCC and Egypt can snap up deals of up to 70 per cent off on all product categories on Souq's website and mobile app, including mobiles, TVs, large appliances such as refrigerators and washing machines, cameras, diapers, detergents, fashion products, perfumes, make up, furniture, tools, toys, games and cameras, said the top UAE e-retailer.

With 50 times more deals on offer than last year, White Friday 2017 customers can load their most coveted products in shopping carts ahead of the much-awaited spree, and receive alerts on discounts and price changes, it stated.

Meanwhile, in the lead up to White Friday, eager shoppers can also stay on the lookout for a range of Souq’s daily countdown deals, remarked its CEO and co-founder Ronaldo Mouchawar.

"We introduced the White Friday Sale to the region in 2014 and every year our teams work diligently to make the shopping event bigger and better to enhance our customers’ experience. This year, we have rolled out credit card payment on order delivery in the UAE for more convenience to our customers," stated Mouchawar.

The White Friday deals will be in co-operation with the biggest global brands including Samsung, Du, Mobily, Lenovo, HP, Xiaomi, OnePlus, Infinix, Hisense, Huawei, Reckitt Benckiser, P&G, Unilever, Pepsi, Nestle, Phillips, L’Oreal, Henkel, Nike and Aldo.

"We have also invested heavily in our operations by expanding our fulfilment centres, technology, resources and adding more pick up points for customers," stated Mouchawar.
 
"Customers are at the heart of our business, and this White Friday, they will find a wide product selection and hundreds of thousands of deals across all categories," he added.-TradeArabia News Service