LG Electronics (LG) today launched its flagship G6 smartphone in the UAE. It features a bold new display format complimented by a cinematic viewing experience, exceptional screen to body ratio and wide-angle camera.

Designed in response to consumer feedback and user opinions, the G6 is a back-to-basics approach to premium smartphones, with a focus on the features consumers want, most notably a big screen that actually fits in one hand, the company said.

“The first response from global consumers and our regional partners to the LG G6 has been phenomenal. We are very excited about the LG G6 availability in the UAE, and we are confident local consumers will enjoy a phone that truly puts the user first with its design, durability and innovative features that truly create an immersive mobile experience,” said Yong Geun Choi, president of LG Electronics Gulf.

The LG G6 comes with a 5.7-inch QHD+ (2,880 x 1,440 resolution) FullVision display, and for the first time in a smartphone, an 18:9 screen aspect ratio. Compared to conventional 16:9 aspect ratio displays, the 18:9 format offers more viewing space and a more immersive experience when streaming videos and playing games, the company said.

Even with the large screen featured on the G6, the smartphone is easy to hold. And unlike other phones with a similar screen size, the LG G6 fits comfortably in one hand, giving you a big screen experience without the inconvenience of a big phone, it said.

The LG G6 is the first smartphone to feature Dolby Vision technology. But not only does it support Dolby Vision, the G6 also supports HDR 10, both of which are standards for High Dynamic Range (HDR), the picture quality technology which allows for a wider range of color and luminosity, wherein both the darkest and the brightest areas are more vivid, revealing greater detail for a truly immersive viewing experience.

And to view selfies, wefies, wide angle pictures and even the ones in the new Square Camera Mode, recent LG G6 photos appear in one window in film mode which means users don’t need to move to their gallery to review them. The G6 provides a Square Camera function which divides the 18:9 ratio display into two identical squares. The LG G6 can also take perfectly square photos in 1:1 ratio, ideal for Instagram, Snapchat and other social media apps. Users can also choose other ratios, such as 4:3, 16:9 and 18:9.

The LG G6 can go just about anywhere without worry thanks to its IP68 water and dust resistance that makes it safe to be immersed in up to 1.5 m of water for as long as 30 minutes. And the LG G6 not only meets international testing standards but also endures further tests for high temperatures and nail penetration and uses a proprietary technology that dissipates heat via an internal heat pipe, the first in an LG smartphone. And to further disperse heat inside the unit, LG engineers positioned the components most prone to overheating as far from each other as possible, the company added.

Available in astro black, ice platinum, and mystic white, the LG G6 retails for Dh2,599 at all major retailers across the UAE. - TradeArabia News Service