Canon Middle East has showcased its powerful 4K range in its entirety for the first time in the region at the Photography Live forum in Dubai, UAE.

The company provided consumers and businesses with a hands-on experience of its latest product line-up at the event, which opened on May 7 and concludes today (May 9).

Ultra-high definition 4K technology is redefining the way in which we view, consume and even create visual content, and is increasingly referred to as the future of audio-visual media in the region. The Mena region also has a tradition of high consumption of new visual formats, with experts noting that the region is currently growing at a faster rate than almost any other emerging market in the world, the company said.

Canon’s portfolio includes 4K lenses, sensors and reference displays, all of which are on show within the company’s advanced glass-to-glass 4K workflow.

The Canon stand also includes dedicated areas for live capture, providing visitors with the opportunity to get hands on with Canon’s 4K and Full HD product range through a series of shooting scenarios, review and editing processes. A variety of live demonstrations including cinema shooting and documentary shooting are also available to visitors.

“As the industry realises the benefits of 4K within a professional workflow, Canon has been developing our product range to meet the needs of our professional imaging customers,” said Hendrik Verbrugghe, marketing director, Canon Middle East. “Canon recognises that demand for higher quality production is going to grow. At Photography Live, we will be displaying the full set of tools needed for this next step forward in versatile 4K content production.”

At the show, broadcast and cinematography professionals are able to get hands-on with Canon’s full range of 4K and Full HD products, learn about Hybrid photography, as well as having the opportunity to experience the full power of Canon’s optics portfolio, the company said.  – TradeArabia News Service