Jewel Corner, a Dubai-based retailer of high-quality jewellery, recently launched an exclusive e-commerce portal with videos that provide a holistic view of each product from the extensive range.

Jewel Corner, operating under Soft Touch Jewellers LLC which is a division of the 7Cs Group, has consistently demonstrated year-on-year growth of over 30 per cent CAGR (computed annual growth rate), largely owing to its long-standing shop-in shop retail partnership with Carrefour, Geant & HyperPanda, a statement said.

The retailer has more than 30 shop-in-shop outlets and 6 kiosks in prime shopping complexes such as Deira City Centre, Dubai Festival Centre and Yas Mall amongst others, it added.

Jewel Corner’s research indicates that over 50 per cent of its customers buy jewellery as gifts.

Other key behavioural insights also show demand for attractive jewellery at an affordable price without compromising on quality.

“Opulence is strongly associated with gifts, but it is also important to deliver basic services in the best manner possible to remove all hassles from the gifting experience and retain the purity of emotions. Just as our designs reflect the current fashion trend, our distribution model and services are perfected for maximum customer satisfaction,” said Rihen Mehta, chairman of 7Cs Group.

Abhijit Achwal, general manager of Soft Touch Jewellers LLC said: “Jewel Corner’s 360 marketing program and brand philosophy views its exciting products as a ‘box of happiness’ as there are few ways that express happiness better than jewellery, especially diamonds. They are precious and eternal stones that endure the test of time to form into glittering jewels - symbolic of human relationships.” – TradeArabia News Service