Palestine-based Masrouji Group, a leader in high-quality beauty products, has entered the GCC with a launch with a wide array of products in the United Arab Emirates.

“With our industry experience, an established network and entrepreneurial foresight, our team is well poised to take full advantage of the additional opportunities in this growing region”, said Haytham Masrouji, CEO.

“The tastes of the customers are evolving with the growing market, and we have a wide range of global innovative products to meet their beauty needs”, he added.

Valued at $25.7 billion, the Middle East and Africa (MEA) retail market became the world’s fastest growing market for beauty products.

Analysts have also predicted that the region will grow at a rate of 4.8 percent, year-on-year till 2019. This is twice the global average growth rate and even more than the world’s next fastest growing market, Asia Pacific.

The UAE retail sector alone is expected to grow this year more than 33 percent. In a market that is the currently booming, the customers are ready for new and innovative products.

It is predicted that the GCC markets will continue to experience robust economic growth, increase in purchasing power and a growing population with evolving consumption choices. According to Alpen Capital, GCC retail sales are expected to reach $284.5 billion between 2013 and 2018.

Masrouji is a market leader in Palestine and Jordan, with brands such as Alfaparf Milano in its repertoire. The brand is known for providing high quality products and solutions, which will be available in leading outlets across the GCC. – TradeArabia News Service