Iittala, a part of leading supplier of branded consumer products for the home garden and outdoors Fiskars Group, is set to enter the retail market in the UAE.

It will open a shop-in-shop at the Jashanmal Department Store in the Dubai Mall, next month.

The Finnish design brand Iittala will bring Scandinavian lifestyle and design to the UAE for the first time, said a statement.

The Iittala offering will be available through a branded area in the store, available before Ramadan in June.

Päivi Paltola, senior vice president, Iittala, said: "We are extremely happy about introducing the Iittala brand in the Gulf area and entering into co-operation with Jashanmal, a group with demonstrated success developing design brands and the pioneer of home stores in the Middle East.

“The Jashanmal Department Store within Dubai Mall gives Iittala an opportunity to make the [world class] premium Scandinavian glass design available for both Arabic and international consumers visiting the mall.” - TradeArabia News Service