Top European mobile player Fly, which entered the Middle East, Africa, and Turkey last year, plans to launch seven cutting-edge smartphones and a premium feature phone across the region in the first quarter of 2015.

Fly has already sold more than 200,000 units in the GCC in partnership with Dubai-based Eurostar Group since March 2014, including the Fly Blade – the slimmest smartphone available for purchase on the market.

This year, Fly intends to grow its volume by six-fold in the MEA and Turkey markets, said Nitin Sood, managing director, Fly MEA.

“We’ve built on our fantastic success in 2014 with our strongest line-up yet of premium products. The new range is a further demonstration of our commitment to provide our customers with the highest quality of phones at competitive prices.

“Fly has built a very strong reputation in a very short space of time for constantly delivering on innovation and quality, and meeting the needs of our customers,” Sood added.

The new range includes the Fly Posh DS131 – a power-packed feature phone in a magnesium aluminium body – and a range of smartphones, including the Fly Epic -IQ4602, Fly’s first entry into the six-inch phablet segment. The range includes the 5-inch Fly Titan-IQ4511 for the Iran market.

Fly’s innovative devices work across a variety of platforms and operating systems, pointed out Abdul Jabbar Shahnawaz, vice president, Marketing, Fly MEA.

“Fly is constantly adapting its product range to meet the needs of the market and to take advantage of the latest technologies. This new product range is a further demonstration of that,” he added. – TradeArabia News Service