Sarum Trading, a leading distributor of organic beauty brands in the UAE and across the Middle East, has announced that it is now the official distributor for Sodashi skin care products in the region.

Considered the purest skin care range in the world, Sodashi has since 1999 successfully harnessed the benefits of natural ingredients to produce effective, chemical-free skin care products and spa therapies, a statement said.

Susan Yarbug-Gorman, founder and managing director of Sarum Trading said, “We are extremely excited and honoured to have become the exclusive distributor for Sodashi in the Middle East. Sodashi’s commitment to creating products that work holistically to nurture the skin and enhance overall wellbeing is perfectly in tune with our aim to provide only the most unique, luxurious and high quality organic products.”

Megan Larsen, founder of Sodashi said, “We are delighted to be partnering with Sarum Trading to distribute Sodashi in the UAE and across the Middle East. There is synergy in that we are both seeking to offer to spa clients the ability to provide guests with the finest products, experience and results.”

“We believe there is growing demand for high-performance chemical-free skin care in the region, as spa customers become increasingly savvy about the authenticity of their products and treatments.”

At the same time, Sarum Trading announced that two new Sodashi product ranges are now available in the region: Calm and Mankind.

Designed specifically for sensitive, reactive and irritated skin types, Calm utilises plant essences, chamomile, sandalwood, lavender and rose to help reduce sensitivity and redness, and to keep the skin feeling moist and supple, the statement said.

Mankind provides a complete skin care and shaving routine for men. Plant essences, cedar wood, lime and cypress help to keep pores clear while lemon and rosemary soften and smooth the skin, the statement added.

Tom Urquhart, brand ambassador for Sodashi Mankind in the region, said, “I’m delighted to be associated with a brand which not only effectively meets the specific skin care needs of men, but does so through the sole use of the most natural and caring ingredients available.” – TradeArabia News Service