Leading producer of electrical appliances, German-based Braun, has completed 90 years as a globally successful brand and market leader in the foil shaver, epilator and handblender segments.

It was founded by Max Braun in 1921 in Frankfurt, Germany, a statement from the company said.

Braun was first introduced in the Middle East 45 years ago, first in Egypt, then in Saudi Arabia, and established special significance in the region for its top-of-the-line kitchen appliances.

Over the years Braun has grown to become a trusted German brand name in the segments of male and female grooming, providing the region with innovative, and premium hair styling and grooming products including the Braun Series 7 shavers, Braun Silk.Epil epilators and Braun Iontec hair styling range.

Bushra Iqbal, brand manager, Braun, Arabian Peninsula, said: “The basis of Braun’s success lies in the consistent realisation of our core equity values. In our product development we stress pioneering innovation, premium quality, and clear, distinctive design. The consumer and his needs are the starting point of all our efforts. They are our motivation in developing new technologies of high practical value and creating products that are of reliable, enduring quality right down to the smallest detail.”

To celebrate Braun’s 90th anniversary, the brand provided anniversary discounts and bundle offers across electronic stores and hypermarkets in Saudi and UAE, the statement said. – TradeArabia News Service